It’s probably no surprise to hear that 64 percent of all Americans drink at least one cup of coffee per day, according to a study commissioned by the National Coffee Association.
America loves its coffee. From the birthplace of Starbucks in the Pacific Northwest to the Brooklynites roasting coffee in their garages, coffee has remained a daily staple in American life for centuries and centuries.
But, it’s not just America that enjoys their cup. Italy, the U.K. and Australia thrive on the black stuff, too, and all in their own unique way.
In this blog post, we showcase the top 10 facts you need to know about drinking coffee if you’re an American.
1. Americans are becoming more hip
That’s right. The Specialty Coffee Association reported a 425 percent rise in oat milk sales between September 2017 and July 2018. While ‘hipster’ might be the label here, it seems more fitting to say that American consumers are becoming more environmentally aware. Cow’s milk emits 10 times more greenhouse gases than non-dairy alternatives. We class that a win.
2. We spend a lot of disposable income on coffee
The average American spends an average of $1,110 on coffee consumption annually. If you quit coffee for a year, you could buy yourself that new computer you’ve been longing for (note: please don’t quit coffee…). In other news, worldwide coffee exporting is valued at $20 billion per year.
3. Americans enjoy home brewing
79 percent of Americans surveyed by the National Coffee Association stated that they had had a cup of coffee at home the previous day to the survey. Coffee consumed at out-of-home locations totalled 36 percent.
4. North Dakota is home to the most expensive latte
And at $4.45 per latter, too. It’s likely that people in North Dakota are spending more than the average annual spend on coffee. Much more…
5. Idaho is home to the most affordable latte
If you can’t afford a coffee in North Dakota, maybe head west for a while until you reach Idaho. The Specialty Coffee Association reports that they have the most affordable latte in America.
6. Americans are getting gourmet
Specialty coffee is booming in America right now. 48 percent of millennials said they had a cup of coffee the previous day that could be considered ‘gourmet’, according the National Coffee Association study. As we become more conscious of what we put in our bodies, quality of products increases. Gourmet coffee is consumer awareness.
7. We’re a cold brew country
In 2018, cold brew orders were 42 percent higher than iced coffee orders. There seems to be an unconditional love towards cold brew during the American summer. In fact, in 2017 cold brew coffee outpaced ice coffee by 28 percent. Take that!
8. We’re not just morning coffee drinkers
American’s caffeinate all day long. According to the Specialty Coffee Association, sales in coffee consumption peak at the hours of 8am, 12pm and 2pm. Better yet, iced coffee is the coffee of choice by 2pm, whereas drip coffee remains the staple for those early morning commutes.
9. Australia is taking over
That’s right folks. Flat white sales have increased across the U.S. by 41 percent in the past year. Forget those traditional cappuccinos, Australian coffee culture is here to stay.
10. 56 percent of Americans reported drinking unflavored bottled water
…because water is still important.
America: the caffeine culture
America, you’ve got it all. The iconic truck stop coffee is every road tripper’s first port of call; your diners are filled with strong black cups of the stuff; and the ‘gourmet’ third wave of coffee has firmly cemented itself in all 50 states. Better yet, you’re even embracing the rest of the world’s way of doing things. What more could you really ask for?
P.S. Want to know how the rest of the world drinks their coffee? Read this.